The commissioner of the California Collegiate Volleyball League came to me needing a graphic to be used on apparel and other league merchandise. My aim was to create a mark that more emphasized "California" over volleyball - growing up in So. Cal, I know how proud local people are to represent their state. Of course, the element of volleyball was important so I decided to encase lettering of varying sizes within the more uniform and circular shape of a ball. Choosing a few vibrant colors worked well in emulating the "sunshine state," especially when it came to applying the logo on solid black shirts that all teams within the league were given for the upcoming season.